Senior Marketing Specialist - Loyalty Program

Purpose & Impact

This role is responsible for driving end-to-end marketing campaign delivery that enhances customer engagement, strengthens brand consistency, and delivers measurable business outcomes.

You will apply a customer-focused mindset to create seamless and engaging experiences across an O+O (Offline + Online) ecosystem, ensuring consistency across all touchpoints.

Through strong cross‑functional collaboration and a scientific, data‑driven approach, you will optimise campaign effectiveness, improve customer journeys, and contribute to continuous business growth in a fast‑paced environment.

Campaign Management & Execution

• Drive end-to-end execution of marketing campaigns from planning, implementation, testing to post‑campaign evaluation.
• Ensure campaigns are delivered on time, aligned to objectives, and executed with high quality across channels.

Customer‑Centric Marketing

• Embed a customer‑first mindset in campaign planning and execution.
• Design and deliver relevant, engaging content and offers that enhance customer experience and loyalty.

O+O (Offline + Online) Experience Integration

• Ensure consistent and seamless customer journeys across physical and digital channels.
• Align messaging, visual and content across touchpoints to deliver a unified brand experience.

Cross‑Functional Collaboration

• Work closely with Group, Business Units, and cross‑functional teams to deliver integrated campaigns.
• Demonstrate collaboration as a way of working, aligning stakeholders, managing dependencies and ensuring smooth execution across teams and partners.

Data‑Driven Campaign Optimisation

• Adopt a scientific and analytical approach to campaign planning and performance management.
• Track key metrics, analyse results, and generate insights to improve campaign effectiveness and customer engagement.
• Support testing (e.g. A/B, journey validation) to ensure quality and optimise outcomes.

Brand & Content Governance

• Ensure all communications (visual and copy) adhere to brand guidelines and deliver consistent messaging.
• Maintain high standards of content quality across all online and offline customer touchpoints.
• Continuously improve customer experience through structured planning, execution, and measurement.
• Identify gaps and opportunities in customer journeys to enhance engagement and satisfaction.

Personal Attributes & Success Factors

• Analytical & evidence‑based thinking—use data and insights to guide decisions and measure success, take a structured, scientific approach to problem‑solving and campaign optimisation.
• Customer focus & market awareness—understand customer needs and behaviours, translate them into effective marketing strategies, stay up-to-date with market trends and digital developments.
• Collaboration & stakeholder management—be a strong team player who builds trust and alignment across multiple stakeholders, actively collaborate and communicate to drive shared outcomes.
• Execution excellence & organization—detail‑oriented, well‑organised, capable of managing multiple campaigns simultaneously, consistently deliver high‑quality work under tight timelines.
• Communication & influence—communicate clearly and effectively across different audiences, confident in briefing stakeholders and coordinating cross‑functional execution.
• Proactive problem‑solving—solutions‑driven, adaptable, able to navigate complexity in a dynamic environment.

What Drives Success in This Role

• Strong customer‑centric mindset in campaign planning and delivery.
• Ability to operate effectively within an O+O ecosystem.
• Demonstrating collaboration as a core way of working.
• Applying a data‑driven, scientific approach to improve outcomes.
• Strong project management and execution capabilities.
• High attention to detail and commitment to quality.
• Ability to manage multiple stakeholders and deadlines effectively.

Benefits

• Convenient office location, less than 5 min walk from MTR.
• Free round‑trip lunchtime shuttle bus services to Shatin.
• Comprehensive medical and life insurance coverage, including spouse and children.
• Well‑equipped gym inside our office building.
• Onsite clinic and lactation room.

We are an equal‑opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant or similar posts within the AS Watson Group.