Swire Properties develops and manages commercial, retail, hotels and residential properties, typically mixed-use developments in prime areas across Hong Kong, the Chinese Mainland and Miami, US. Adhering to our core values of integrity, originality, long-term focus and quality, we pride ourselves in transforming the urban landscape, creating thriving communities and ensuring sustainable value for our stakeholders. Our creative culture drives our passion to excel and energises us to design inspiring experiences.

About our role

We are looking for a talented Digital Marketing Manager to be part of our dynamic team. Reporting to the Senior Manager, Digital Marketing, the incumbent will be responsible in developing and implementing digital marketing and communication strategies to facilitate leasing marketing & office tenant engagement. Including but not limited to digital product development, adoption strategies, O2O campaigns and tenant partnership. He/She will work closely with agencies, internal IT and business stakeholders on planning, management, execution and delivery. Including website revamp, marketing tools development, SaaS solution adoption, etc.

Responsibilities will include

Formulate, develop & drive digital marketing strategies to achieve business objectives and enhance customer engagement across the office portfolio, as part of the cross-functional team to achieve project goals
Create, execute and manage marketing programmes including but not limited to O2O campaigns, tenant engagement activations and partnership marketing
Define multi-channel digital marketing strategies to drive acquisition and usage, raise brand awareness, and strengthen customer loyalty
Translate business priorities and goals into short and long term digital solutions and processes and produce briefs for agencies & vendors
Research, evaluate and recommend marketing innovation and necessary enhancements to support ongoing business priorities
Establish detailed and realistic project scopes after identifying and validating both business and technical parameters. Work closely with business users, UXUI designer, IT and QA for new function roll out and enhancement
Manage project schedule and timeline, balance the needs and priority based on business objectives
Ensure quality digital deliverables by identifying risks, issues and interdependencies, support UAT and live test. Provide appropriate mitigation approach or escalation as appropriate
Track budget and provide project status reports regularly
Work closely with internal stakeholders on defining key digital KPI’s and ensure marketing support is available to drive performance results

Together with creativity, integrity and passion, our ideal staff should be

Degree in Business, Marketing, Communications or Digital-related discipline is preferred
Minimum of 8 years’ solid experience in running digital projects, including website, mobile application and SaaS solution adoption
Interprets and applies business, financial and market knowledge to make business decisions and advance the organisation's goals
Achieves results, even under tough circumstances
Builds strong teams through partnerships and works collaboratively. Applies their diverse skills and perspectives to achieve common goals
Ability to conduct technical feasibility study for new ideas and digital projects
Experience taking a product or service from consumer insight, to ideation, to market
Strong in project management, vendor and stakeholder management
Excellent understanding of design thinking, customer centric approach and UXUI design principals
Hands-on experience with Jira, Sitecore, Salesforce and Google Analytics is an advantage
Self-motivated and capable to work with minimal supervision; ability to work under pressure
Digital savvy. Passionate about the latest technology, data and problem solving

Application deadline: 28 April 2024

Join us

You are invited to submit your application via the Apply button.

As an equal opportunity employer, Swire Properties strives to foster a diverse workforce and inclusive workplace, where People can thrive. If you require special assistance, due to disability, during any part of the recruitment process – including the online application and/or the selection process – please reach out to us via email (as specified on the job application website) at any time.

If we haven’t contacted you six weeks after your submission, then please consider your application unsuccessful this time. All personal data collected during the application process will be kept for 12 months after its completion, and then destroyed. All information will be used for recruitment and appointment purposes only. The Company will handle all personal data confidentially in accordance with the Hong Kong Special Administrative Region’s Personal Data (Privacy) Ordinance.

To find out more about Swire Properties’ Sustainable Development (SD) 2030 Strategy, especially in the area of People, visit

Digital Marketing Manager - Office Marketing