Cathay Pacific Airways is an international airline registered and based in Hong Kong, flying to over 190 destinations around the world.

We are proud of our home Hong Kong, where the company was founded in 1946. Our corporate headquarters are located at Hong Kong International Airport. We employ over 21,000 people worldwide.

We are also a founding member of the oneworld global alliance whose combined network serves over 750 destinations worldwide.

Reports to: Head of Brand and Content
Department: Brand, Insights & Marketing Communications (BIM )

Role Introduction

Becoming a brand-led organisation is core to Cathay’s strategy, thus placing the Brand and Content Team at the heart of the company.

We ensure that we remain true to our brand - lighting it up at every opportunity; amplifying, enhancing and refining it across every customer and employee touchpoint. We therefore work on a diverse set of projects which will stimulate, challenge and reward any candidate deeply passionate about building a brand through art, design and storytelling.

Under our brand promise of Move Beyond, we believe in connecting our customers with meaningful experiences. As Cathay’s internal creative agency, we are the team behind differentiating content that bring ethos this to life.

We ideate, create and produce customer and employee-facing content, namely photography, video, graphic design, art direction and copy; across disciplines of branding, customer experience, marketing, digital and product design.

We are looking for a highly strategic creative leader to join our team. In this role, you will be responsible for managing a team of creatives; guiding and inspiring them to create exciting and engaging content across multiple forms to support the business.

Key Responsibilities

Creative Direction

Manage and develop a high-performance team; as the creative leader, you will guide and inspire multiple creative disciplines: photography, video, graphic design and copy. 
Write persuasive, engaging, and impactful English such as messaging, video scripts and taglines that effectively communicate the brand’s value proposition.
Oversee the development of brand assets, including logos, typography, color palettes, and visual elements.

Leadership & Management

Have a pulse on creative trends, and demonstrate a versatile creative sensibility that extends across different content genres. From promotional brand documentaries to packaging design ensuring that our creative output reflects our brand identity and resonates with our target audience.
Work closely with project owners and departments across the company to understand their business needs, and strategise effective creative solutions that align with their goals
Oversee the creative production process with our in-house media production team, including managing timelines, resources and budgets

Requirements

Proven experience in a senior creative role, with a focus on storytelling.
Experience in leading and managing cross-functional creative teams, including photographers, videographers, graphic designers, and copywriters.
Excellent understanding of visual communication principles, branding, and marketing strategies.
Up-to-date knowledge of industry trends, emerging technologies, and best practices in video production and storytelling.
Masterful presenter and strong storyteller, with the ability to articulate creative concepts and strategies to stakeholders at all levels.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Proficiency in project management tools
Knowledge in design and video software is preferred.
8+ years of work experience, with a book of inspiring ideas.
Fluency in written and spoken English is essential, Chinese would be incredible.
Bachelor’s degree in a related discipline.
An absolute lover of travel and all that it represents.

Application Deadline: 30 Apr 2024

visual elements.

Leadership & Management

Have a pulse on creative trends, and demonstrate a versatile creative sensibility that extends across different content genres. From promotional brand documentaries to packaging design ensuring that our creative output reflects our brand identity and resonates with our target audience.
Work closely with project owners and departments across the company to understand their business needs, and strategise effective creative solutions that align with their goals
Oversee the creative production process with our in-house media production team, including managing timelines, resources and budgets

Requirements

Proven experience in a senior creative role, with a focus on storytelling.
Experience in leading and managing cross-functional creative teams, including photographers, videographers, graphic designers, and copywriters.
Excellent understanding of visual communication principles, branding, and marketing strategies.
Up-to-date knowledge of industry trends, emerging technologies, and best practices in video production and storytelling.
Masterful presenter and strong storyteller, with the ability to articulate creative concepts and strategies to stakeholders at all levels.
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
Proficiency in project management tools
Knowledge in design and video software is preferred.
8+ years of work experience, with a book of inspiring ideas.
Fluency in written and spoken English is a must, Chinese would be incredible.
Bachelor’s degree in a related discipline.
An absolute lover of travel and all that it represents.

Application Deadline: 30 Apr 2024

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Creative Content Manager