Creative Strategist

Time Out - Hong Kong

About the role

Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.

We are looking for a talented Strategist to work alongside our Head of Sales, Hong Kong. You will play a crucial role in driving marketing campaigns by leveraging new ideas, content sources, and media production strategies with our Commercial team.

We’re looking for an ambitious creative thinker who loves coming up with bold ideas to take consumers on a journey. Our work is all about storytelling in the digital world and understanding how this narrative and the Time Out platform can drive performance against our clients goals is key.

Working closely with our Commercial team you will be responsible for brainstorming and building out campaign concepts for our suite of advertisers in lifestyle & travel. We want to push the boundaries of creativity, however, everything we do will be linked back to the core goals of our advertisers.

Key Responsibilities

Ideating creative, impactful campaigns for RFPs that span video, written content, display, social, experiential, and more
Offering creative solutions for advertiser needs based on our platforms and products
Utilising data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our brands
Participating in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions
Writing persuasive, on-brand program, display, video, or content series pitches for marketing proposals to bring your ideas to life

Skills & Experience

A collaborative mindset - you’ll be working with lots of teams within the TimeOut business
An obsession with media - from TikTok to Instagram and everything in between
Enthusiasm - your passion for this role will be infectious!
An idea of what’s happening in the media industry, what’s working well and what platforms will play a role in the future of media habits
Critical thinking and great problem solving skills
Understanding of digital Media Planning & Buying landscape
Great communication skills; ability to effectively communication information and ideas in written and verbal format
Confident with building relationships
Team player who can work effectively with teammates and other members of the Time Out business

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business

About Time Out Group plc

Time Out Group is a global media and hospitality business that inspires and enables people to explore and enjoy the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

Time Out Group has been named one of the Most Innovative Companies for 2020 by Fast Company - this prestigious annual list honours the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market.

Time Out Media’s digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content – written and curated by local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The world’s first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must have been reviewed with four or five stars, and not one star less, by independent Time Out journalists.

The first Time Out Market opened in Lisbon in 2014 and is now Portugal’s most popular attraction with 4.1 million visitors in 2019. Following this success, four new Time Out Markets opened in North America in 2019 in New York, Boston, Montréal and Chicago, and we recently celebrated the opening of Time Out Market Dubai in April 2021. A further pipeline of other global locations includes Porto, Barcelona,Prague, Abu Dhabi, Cape Town and London.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.