The Distribution Partner Manager (DPM) is responsible for the development, communication and execution of the annual Off Premise sales plan to achieve volume, market share and profitability targets. The DPM generates actionable insights from available data sources, works in close collaboration with the Distribution Partner and understands the needs of Key Accounts to implement Red Bull’s strategy and priorities.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- Based in the DP’s office for 2 days per week with daily contact on operational topics. Ensuring the DP understands Red Bull’s strategy, ‘perfect store’ concept and merchandising standards.
- Lead the annual engagement plan with the DP, including facilitation of monthly business reviews and business planning workshops to identify opportunities/ challenges.
- Align, set and track annual commercial KPI’s with the DP to drive mutually profitable long term growth.
- On-the-job coaching, joint trade visits and sales rep/ merchandiser incentive programs.
- Thorough working knowledge of the DP’s strategy, internal systems and processes.
- Understand the DP’s organization setup and responsibilities/ accountabilities of key contacts. Engage and influence personnel throughout the structure from management to sales rep/ merchandiser.
- Ensure effective and efficient route-to-market strategy.
- Lead the development, communication, alignment and implementation of Red Bull’s annual business plan at KA retailers.
- Understand individual KA needs to develop and conceptually sell mutually beneficial strategies in line with Red Bull’s ‘perfect store’ concept and merchandising standards.
- Strive for enabling partnerships and Energy Drink category captaincy with strategic KA’s.
- Achieve volume, market share and profitability targets.
- Monthly analysis of available data sources, including Nielsen and DP depletion data, to track performance and make recommendations to drive profitable sales and market share.
- Periodically review data from perfect store audits and promotional efficiency to generate actionable insights.
- Seek shopper insights, category trends and relevant best practices via internal network, intranet and APAC team.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

Proven track record of 3+ years Key Account Management and/ or Field Sales Management experience, ideally within FMCG
Distributor management experience is a plus
Strong communicator and influencer across different levels of hierarchy and departments, with an ability to handle challenging conversations/negotiations
Good presentation, selling, coaching and training skills
Numerate and analytical with an ability to generate actionable insights
Able to work independently with responsibility and a growth mindset
Strategic thinker with commercial acumen and an ability to grasp the ‘bigger picture’

Travel 0-10%