About KKday

KKday is the leading e-commerce travel platform headquartered in Taiwan since 2014. With ambitious growth plans, we are on the mission to continuously expand to North Asia and Southeast Asia countries such as Singapore, Oceania, Hong Kong, Malaysia, Thailand, Vietnam, Philippines and more.

At KKday, we connect travelers to the most authentic experiences and activities around the world. We would love for you to get on the ride with us if you are a self- starter, driven by outcomes and willing to embrace change.

KKday is accelerating the world’s transition to a brand new travel experience. As the largest travel-experience platform in Asia, KKday is committed to integrating and developing an one-stop platform to meet all travellers’ needs.

KKday has curated more than 300,000 unique experiences and activities in over 92 countries and 550 cities around the world. KKday has also stepped into the field of SaaS service (Rezio) and new OMO system (KKday Marketplace) to build up the business ecosystem.

As we continue to expand across different regions, we welcome everyone who are passionate about traveling to join us at KKday!

Job Summary:

This is a regional-level role based in Hong Kong. The job holder will play an essential role in boosting our eCommerce businesses, backing the development of SEM, Social Media, Programmatic, etc., throughout the HK & CN regions to achieve GMV and ROI growth across channels.

Responsibilities:

Responsible for providing support in operating SEM platforms and optimizing overall , such as Meta, Google, Yahoo, Baidu, Xiaohongshu for respective regions
Analyzing and evaluating the performance trend and providing feasible recommendations for maximizing quarter GMV & revenue
Coordinating with business teams in different regions on media buying, campaign arrangements, and budget allocation to reach the business objectives
Sourcing and Identifying potential channel partners to enhance GMV and revenue uplift for the regions
Generating regular reports of paid trend analysis to keep BUs aware of the performance and media strategies

Requirements:

Bachelor’s degree holders in Marketing or Business Analytic related disciplines
Possesses 2- 3 year of hands-on experience on key marketing platforms, with agency experience is adding value but not necessary
Familiar with SEM, Social Media Marketing in both China and Hong Kong market
Basic knowledge of analytics and tracking tools. e.g., Google Analytics, Data Studio, Mixpanel, Tableau
Proficiency in MS Excel applications, e.g., VLOOKUP, PivotTable, etc.
Good understanding of paid marketing landscape and best practices.
Strong analytical skills and data-driven thinking; Excellent communication and problem-solving skills.
A good team player and goal achiever, able to work under pressure
Excellent verbal and written communication in Traditional Chinese and Cantonese, fluency in English

Senior Executive, Performance Marketing (SEM Focused)