BOC Credit Card (International) Limited (BOCI) was established in 1980 and is a wholly-owned subsidiary of BOCHK. All credit cards issued by BOCI are collectively called BOC Credit Cards. BOCI has issued various international credit cards, and is now the card issuing and acquiring processing centre for BOCHK. BOCI plays an important role in the credit card business in the Mainland of China, Hong Kong and Macau. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging role(s) :

Job No.: 498230
Employment Type: Full time
Departments: BOC Credit Card (International) Ltd
Job Functions: Marketing

Responsibilities

Devise credit card spending stimulation and merchant promotion strategies and plans for different segments to drive credit card sales, mobile payment penetration and active card penetration that are in line with the business targets.
Be accountable for the end-to-end execution of the market programs, from merchant liaison, mechanics design, proposals preparation, liaison with internal departments, offer fulfillment, marketing communication development (eg promotional eDM and SMS, mobile app and social media, POSM, advertisement, internal staff communications), and post-program evaluations etc.
Closely monitor business performance and propose catch-up plans and actions whenever appropriate
Develop and maintain strong network and rapport with business partners
Collaborate with different internal departments including Corporate Communication, Segment, Legal and Compliance, IT, Customer services, etc. to ensure the programs will be carried out smoothly and maximize the use of the Bank’s communication channels to optimize business results
Handle customer enquiries and fulfillment related to marketing programs
Manage and monitor budget of marketing programs, and handle payment settlement with vendors and finance department

Requirements

Degree holder in communications marketing or other related disciplines
Minimum 6-8 years of marketing experience, previous exposure in credit card business would be an advantage
Strong business acumen with excellent project management, problem solving, communication and analytical skills
Be creative, flexible, well-organized, detailed minded to get the job done under the tight timeline
Applicants for the above position must be proficient in spoken and written Chinese (including Putonghua) and English, and be competent in MS Office applications.
Candidates with less experience will be considered as Assistant Manager

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidate. Interested parties, please submit your application online. For details, please visit our website

To apply:

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 24 months of receipt.

(Assistant) Marketing Manager